Tag Archives: McDonalds

The Great Apostrophe

Waterstones or Waterstone’s? Technically, the bookshop is founded by Mr Waterstone, and therefore Waterstone’s is correct. (Also, note that if you write/say Waterstone’s too many times you start to sound really daft). Which is why there is just a touch of public outrage – if you hadn’t noticed – because Waterstone’s is now Waterstones. Yup – they dropped the apostrophe. The chairman of the Apostrophe Protection Society (true story – the apostrophe really is an endangered species and has a society dedicated to saving it) announced:

“It’s   just plain wrong. It’s grammatically incorrect. If Sainsbury’s and McDonald’s can get it right, then why can’t Waterstones. You would really hope that a bookshop is the last place to be so slapdash with English.”

But Waterstones’ (I’m getting confused with apostrophes now) managing director, James Daunt, explains that there is a good reason to drop the apostrophe… and he blames it on the digital age. URLs and email addresses have all but erased the apostrophe from the digital world, and to remove it from the Waterstones name is simply a practical move. The outrage from the public came in the form of quips such as “wish I’d used that excuse in my spelling tests” and dramatic The End is Nigh for the Apostrophe statements.

What do you think about the apostrophe? (You can stop saying Waterstones now).

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Morpurgo and McDonald’s

It’s not exactly the first place you think of to get a book… but McDonald’s are giving away 9 million copies of Michael Morpurgo’s most popular children’s novels with Happy Meals between 11th January and 7th February. After research by the National Literacy Trust revealed that 8 out of 10 children don’t own a book, they are supporting the new scheme. Titles will include Mossop’s Last Chance and Martians at Mudpuddle Farm, complete with finger puppets. With children’s literacy seemingly on the decline, what do you think of the McDonald’s scheme?

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Filed under Booky things, Foody things